PIR and Richard Petty Create One-of-a-Kind Fan Experience!
Phoenix International Raceway has teamed up with the legendary Richard Petty on a joint venture to create the first-ever high performance kart track within a NASCAR facility. This experiential innovation will put race fans behind the wheel and into the action at the brand new Richard Petty Raceway – located on PIR’s Midway – beginning this November for the Checker O’Reilly Auto Parts 500 weekend.
The 1/16th-mile Richard Petty Raceway will be located just inside Gate 4 at PIR, providing fans the chance to test their racing mettle for just $20 a session. The permanent one-of-a-kind venue will allow first-hand entertainment for fans 16 and older. Several artist renderings are attached to this press release in a 4-page PDF.
“Throughout his career Richard Petty has done so much for the fans. We’re very excited to be able to partner with him on what promises to be a truly unique offering for PIR’s patrons,” said PIR president Bryan R. Sperber. “Providing race fans the opportunity to turn laps at the brand new Richard Petty Raceway will add to PIR’s engaging appeal and we’re very excited to unveil Richard Petty Raceway in November.”
A grand opening for Richard Petty Raceway is scheduled for 2 p.m. on Friday, November 13. Petty – NASCAR’s all-time wins leader and Raceway namesake – is scheduled to appear, along with Reed Sorenson, the current driver of the No. 43 Richard Petty Motorsports Dodge.
“I’m thrilled to be a part of the Grand Opening of Richard Petty Raceway at PIR,” said Petty. “The fans deserve to have fun and be entertained during their entire experience at the race track. I hope Richard Petty Raceway can be part of that.”
Richard Petty Raceway will open on Thursday, November 12 from 12 p.m. to 6 p.m. The facility will stay open throughout the Checker O’Reilly Auto Parts 500 weekend at PIR, with racing from 10 a.m. to 6 p.m. on Friday, November 13, and action beginning at 8 a.m. and lasting until 30 minutes before the checkered flags of the Able Body Labor 200 and Checker O’Reilly Auto Parts 500, respectively, on Saturday and Sunday.
The raceway’s structure will include a pit and garage area, as well as grandstand seating where each driver’s “fans” can gather and show support – just as they would for the Chase for the Sprint Cup competitors on PIR’s one-mile oval. Each race at Richard Petty Raceway can include five competitors.
At 20 feet wide and featuring a flagman’s tower, tire barriers, and a layout quite similar to that of the main Phoenix International Raceway oval, Richard Petty Raceway is designed to give NASCAR fans yet another exciting racing surface – with the added thrill of participation in 9hp high-performance karts, provided by Richard Petty Driving Experience (RPDE). Competitors will put on firesuits and helmets and receive detailed instruction from RPDE professionals prior to racing.
Fans will have the chance to win a spot to compete in a race at the grand opening against the Sprint Cup Series professionals by entering the Richard Petty Raceway Grand Opening Sweepstakes. More information is available online at www.phoenixraceway.com/rpraceway.
Tickets for the November NASCAR event weekend at Phoenix International Raceway can be purchased online at www.phoenixraceway.com, or over the phone at 1-866-408-RACE (7223). Follow Phoenix International Raceway 365 days a year on the Web at www.phoenixraceway.com and on Twitter at www.twitter.com/PhoenixRaceway, and become a fan on Facebook at www.facebook.com/PhoenixRaceway. Be a part of it all at PIR!

In line with NASCAR’s release this week of the 2010 season schedule, Phoenix International Raceway President Bryan R. Sperber announced that the track will maintain its position as host for the first evening race on the Sprint Cup Series schedule, as well as the Semi-Final Race in the Chase for the Sprint Cup.
The Chase is on! And, I am thirlled!
With road course action taking off this weekend at Infineon Raceway, the timing may be right for the perfect storm for Juan Pablo Montoya. On the outside looking in at NASCAR’s top 12 contenders throughout the 2009 season, Montoya has gained to the point where he is only 43 points away from a berth in NASCAR’s elite top 12.
Phoenix International Raceway is offering a $25 reserved seat to fans for the Checker O’Reilly Auto Parts 500 Presented by Pennzoil on November 15 – an unprecedented value to watch the semifinal race in NASCAR’s Chase for the Sprint Cup. In both 2007 and 2008, three-time defending Sprint Cup champion Jimmie Johnson won the race in Phoenix, virtually clinching NASCAR’s highest honor in the Valley of the Sun.

















