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Nike dominates March Madness

March Madness is big business. And what better way to market your company than slapping a logo on every uniform and sneaker? Nike can almost say that, with the overwhelming majority of shoe/jersey contracts in this year’s NCAA college basketball Tournament. [...]

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Make it 2: Wildcats sneak into NCAA Tournament for 25th straight berth

By: Bryan Roy – DailyWildcat.com Read these numbers out loud: 1984, 1985, 1986, 1987, 1988, 1989, 1990, 1991, 1992, 1993, 1994, 1995, 1996, 1997, 1998, 1999, 2000, 2001, 2002, 2003, 2004, 2005, 2006, 2007, 2008. Tired yet? Had enough? Well [...]

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The celebration CBS didn’t air

Almost every team got a CBS camera that aired the reactions after their teams were announced on Selection Sunday. Missing, of course, was [...]

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Sun Devils advance to Tournament championship game?

No. 4 seed ASU 75, No. 1 seed Washington 65 Harden leads all scorers with 24 despite on-court scuffle LOS ANGELES — For a few moments, it seemed like Aubrey Coleman was in the building. A physical altercation turned into a mighty comeback. When [...]

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Bubble Talk: A mixed day for Arizona’s hope

LOS ANGELES — Did you hear that? Sounded like another swoop of an at-large NCAA Tournament spot. Temple beat favored Xavier in the Atlantic 10 Tournament semifinals today. That means the A-10 will occupy another spot in the Big Dance, with No. [...]

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It’s all about the team

LOS ANGELES — Alfred Aboya just took off his No. 12 jersey and swapped it for No. 40. Not sure whether it’s blood on the shirt or a rip, but a UCLA staff member is mending the jersey right now [...]

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You’ll see that one on SportsCenter

LOS ANGELES — DeMar DeRozan just flew. Literally. Check out tonight’s Top 10 plays on SportsCenter for the one-handed dunk on a Trojan fast break. In the second semifinal game of the night, USC currently leads 20-9 with 11:36 remaining in [...]

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As expected, a full house (almost)

LOS ANGELES — The Freeway Rivalry, as expected, has drawn the largest crowd thus far for this year’s Pac-10 Tournament in Staples Center. Judging by the ovation that each teach received during their pre-game introductions, I would estimate it’s abotu 65 [...]

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College arenas should sell beer

LOS ANGELES — Looking around Staples Center right now, it’s hard to find a pocket of fans that doesn’t include a cold beer. By the hundreds, fans shuffle up and down the stairs and routinely usher beverages to their seats — [...]

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Easy money at halftime

LOS ANGELES — It was one of the easiest halftime promotions in basketball history. Make a free throw, win $19,000. Make the second, win another $19,000. And so on. Four uncontested free throws — no blind folds, crazy stuff like that — all [...]

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