A sunny new planet in the Solar System

Wheather it will replace Pluto in the Solar System remains to be seen.

The new planet, also knwon as Planet Orange should be much closer to the Sun(s) actually.

The Phoenix Suns announced the launch of the new marketing campaign which could follow us for years to come as it is built to create a community of Suns’ fans around the World. The idea seems actually good in terms of concept and communication and I just hope it will be intended to strengthen the Suns’ brand equity (as they say on Madison Avenue) and create some new opportunities for fans to interact and have some fun together.

Let’s just hope it’s not a way to get some more money off our pockets with things like paid membership: I am a Suns fan…I already pay taxes, thanks! and I don’t feel the need to become a paid citizen of some new Nation.

We haven’t seen much of the new planet yet other than a nice video on Suns.com and a couple of pictures of Steve Kerr having fun presenting the discovery.

The planet will be unveiled in a couple of weeks but one thing is for sure already: The Planet Orange dancers look great in their Space:1999 outfit.

By the way, congratulations to the Mercury. Nobody really cares much about the WNBA but the ladies played really well.

Yours truly, Steve Fan

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